Product Design | User Experience

Selected Projects

I'm a Senior Product Designer. I design digital products and services at the award-winning customer experience consultancy, DNA Design, in their studio in downtown Auckland, New Zealand.


Since 2004, I've worked at Google, led a 12-strong design team at one of the most successful London start-ups, consulted for global clients to understand their customers, and designed products and services to grow their businesses. I have a Masters background in Human-Computer Interaction, Design, Psychology, Languages and Software Programming. I've worked in Ireland, France, Spain, Argentina, the UK, and now New Zealand.